About

A founder who writes.

A writer who built a company. A Sikh woman in business who has spent fifteen years telling the truth about how companies are actually built.

Portrait of Preet Sohi

I write for a living. I built a company while doing it.

For nearly a decade, I’ve led employHER — a hiring and human-centric technology platform built on one conviction: business can be both profitable and profoundly human. We partner with Fortune 100, Global 1000, and growth-stage companies to build inclusive teams that don’t just hit diversity numbers but actually change how decisions get made.

Built and scaled organically — no paid ads, no paid marketing — to 30,000 executives on my personal platform and another 25,000 at employHER.

Before employHER

Before I founded the company, I spent fifteen years closing $25M+ in enterprise contracts at companies like Amazon, Toyota, T-Mobile, Microsoft, Starbucks, Visa, and JPMorgan Chase. The through-line was never the deal. It was the story underneath it.

That’s the discipline I keep returning to. The deals that closed weren’t won on data — they were won on someone finally hearing the story underneath the strategy. That’s true in hiring, in business development, in leadership, in literature. The work I do now is just naming what I’ve always done.

What I’m Building Next

I’m an author at work on forthcoming books in business leadership and personal development — for the founders, operators, and women who are quietly carrying more than the world gives them credit for. My writing is the place my heart and my work meet. It’s where I get to tell the truth about what fifteen years of building has actually taught me.

What I Believe

Strength and softness can coexist. So can profit and purpose. The companies that win the next decade will be the ones that figured out how to hold both — and the leaders who win will be the ones who can tell that story with conviction.

Where to Go From Here

If you’re a leader trying to build something inclusive, sustainable, and real — let’s talk about employHER.

If you’re a publisher, editor, or collaborator interested in the writing — say hello.

If you’re here because something in my voice made you stop scrolling — that’s the point. Welcome.

What I Stand For

Four convictions I write and work by.

i.

Truth over performance.

The work doesn’t survive on optics. It survives on what’s actually true underneath.

ii.

Strength and softness.

Not strength or softness. Both, held at once. That’s where the real work lives.

iii.

Build the system, then tell the story.

Story without system is marketing. System without story is invisible. Both, every time.

iv.

Bet on the overlooked.

The most underestimated person in the room is usually the one with the answer. I built a company on that.